For those who are familiar with the general concept of company branding, employer branding sounds pretty straightforward. All you have to do is show that you’re a good employer by creating well-written job descriptions, having a thoughtfully designed career page, and demonstrating a positive company image to the world in as many ways as possible. Sounds simple enough, right? Well yes, but there’s more to it than that.
For starters, it’s crucial today more than ever to have authentic employee-centered content out there on social media.
Having no set rules or code of conduct when it comes to your employer brand
“While there are many things to be conscious of when discussing employer branding, the biggest oversight I tend to encounter is that there are no set rules or codes of conduct outlined when it comes to managing a company’s online employer brand. Leaving this level of expectation open to interpretation can be a major cause of gross misrepresentation of the brand and can lead to clientele loss, not to mention negative feedback from the media. Establishing a clear understanding on what is expected of all individuals who maintain the online presence gives employees and consultants a road map to successfully supporting a company’s mission and values.” – Marianne Pestana, Radio Show Host, Leadership Coach and CEO
See what other leaders have to say on the topic by reading the full post on the Kununu website by clicking here!