10 Experts Share The #1 Most Common Employer Branding Mistake They See Companies Make

By Linda Le Phan, at Kununu

For those who are familiar with the general concept of company branding, employer branding sounds pretty straightforward. All you have to do is show that you’re a good employer by creating well-written job descriptions, having a thoughtfully designed career page, and demonstrating a positive company image to the world in as many ways as possible. Sounds simple enough, right? Well yes, but there’s more to it than that.

For starters, it’s crucial today more than ever to have authentic employee-centered content out there on social media.

Having no set rules or code of conduct when it comes to your employer brand

“While there are many things to be conscious of when discussing employer branding, the biggest oversight I tend to encounter is that there are no set rules or codes of conduct outlined when it comes to managing a company’s online employer brand. Leaving this level of expectation open to interpretation can be a major cause of gross misrepresentation of the brand and can lead to clientele loss, not to mention negative feedback from the media. Establishing a clear understanding on what is expected of all individuals who maintain the online presence gives employees and consultants a road map to successfully supporting a company’s mission and values.” – Marianne Pestana, Radio Show Host, Leadership Coach and CEO

See what other leaders have to say on the topic by reading the full post on the Kununu website by clicking here!

A Conscious & Creative Approach to Launching & Marketing Your Blog featuring Marianne Pestana at the International Association of Conscious & Creative Writers

Marianne

A Conscious & Creative Approach to Launching & Marketing Your Blog featuring Marianne Pestana at the International Association of Conscious & Creative Writers Podcast on Thursday, June 2nd at 11am EDT!

Move from ‘How to Wow’ in developing a blog that follows your conscious path while inspiring your creativity, and your readers!
Many people struggle with developing content for blogging and particularly with self promoting. Yet there are many simple (and in many cases free) tools to keep you authentic and excited about blogging and marketing your unique gifts.

In this session, you’ll learn how to find creativity in your day, how to market yourself with a conscious approach as well as creative and inspiring ways to move into being a more expansive blogger generally. We’ll discuss:
*What to think about before launching your blog
*What platforms are the easiest to use in creating your blog
*Tools to turn on your creativity
*How staying heart-centred attracts your tribe online
*Shifting perspectives to shift your writing world
*Marketing 101 for the conscious blogger
*Taking your blog to the next level with heart-centred marketing
*Shining you light in the world one blog post at a time

Marianne Pestana is the highly acclaimed radio show host of Moments with Marianne on Dreamvisions 7 Radio Network & WMEX 1510AM Boston, heard in over 135 countries with over 800k listeners. Marianne’s entrepreneur experience, previously as a VP of Sales and currently a highly successful Literary Publicist, Marketing Insider and Social Media Strategist for over 13 years, has uniquely equipped her to train and mentor thousands of people worldwide from first time entrepreneurs to high level CEOs and corporations. Her conscious and intuitive perspective to life and business provides an innovative and out of the box approach that inspires all those she comes in contact with.

For more information visit www.MariannePestana.com and
http://dreamvisions7radio.com/moments-with-marianne-tm/
It’s time for you to stand in the light, add more fun to your creative process and shine!

To register for this event, visit the IACCW website and sign up for a free or full membership: http://www.iaccw.com/159/benefits-join

To view this upcoming event visit:
http://www.iaccw.com/5/member-events