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images | Marianne Pestana

Tired of going to your Facebook page and hearing crickets? Use these simple techniques to boost your popularity overnight!

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Based on my years of experience working with thousands of clients, businesses and brands to gain a greater following, I’ve developed these simple tips for boosting your engagement.

The good thing is, you don’t need a PhD or to work for NASA to develop a great marketing campaign on Facebook. What you do need are inspiring pictures that grab attention and drive traffic to your page, while encouraging interaction. Photo posts get 39% more interaction than videos, links or written posts, and they account for 93% of the most engaged posts on Facebook. Considering that, on average, most people only like 34 posts a month, you want to make your status updates count! So how do you choose the right photo to post?

  1. Many of us have seen pictures or infographics that are geared to sell or pitch something. Most people run for the hills if they can smell a salesperson approaching — that’s the last thing you want to be associated with. Posting pictures that are original and authentic is your best bet. For example, if you own a dance studio, a picture of you teaching lessons or dancing with a student is far better than continuously pitching sales for dancing lessons at the studio.
  1. Use an image that people can emotionally connect with. Pictures of you blissfully working with others at a charity function, beautifully colored landscapes such as a breathtaking sunset, pictures of you and your friends having fun over lunch or even a trip to the local bookstore where you share your thoughts on the latest releases can all be engaging. Posting your morning meal with the text “This is what I’m eating for breakfast” isn’t what I would call useful information (unless you are a foodie) for your Facebook page. You want people to remember you for useful and engaging content. If you want to keep friends and followers, use the examples above to help you define more of what works best for posts!
  1. Engaged people want to be connected with others who are engaged. This means that you have to get out in the world. Leave your computer behind and go explore, but remember to take as many pictures along the way as you can, even if it’s a few pictures at your local espresso shop while you plan out your week. Posting the same picture every couple months is less likely to be engaging than original images that describe your journey through life. Everyone loves a good story. Make yours memorable, interesting and engaging, and you’ll have friends and followers for life.

Finally, keep the conversation going. When someone takes the time to comment on your post, make sure to respond. The easiest way to get into the doghouse on Facebook is to ignore people when they take the time to comment on your postings. Remember: People want to engage with those that are engaging! Social media is all about being social so have a great time with it.

To Your Success!

Marianne