Are legendary leaders born or shaped by the moments that test them most? Tune in for an inspiring discussion with Jay Jacobson, LUTCF, CPC, CFSP, on his new book Lead by Legendary Example. 

Jay Jacobson, LUTCF, CPC, CFSP, is a funeral director, business owner, and leadership mentor with more than forty-five years of experience serving families, developing teams, and shaping public policy. His career has taken him from small-town funeral homes to national legislative hearings, where he has testified before the United States Senate on behalf of bereaved families and ethical standards in funeral service. Across those decades of work, one theme has remained constant: leadership is not a title; it is a daily practice shaped by presence, integrity, and service. Jay writes and teaches from lived experience, drawing on thousands of moments in hospital rooms, boardrooms, embalm­ing rooms, classrooms, and community halls. His stories remind readers that character is formed quietly, in the choices we make when no one is watching. https://www.jacobsonprostaff.com